Special Event Proposal

Academic

Special Event Proposal


Special Event Proposal Details:

  • For this project, we created a request for proposal for an event to promote Small Business Saturday in 2017. Our team developed an event that would appeal to consumers in Utah Valley with small families since Utah Valley has an extremely large population of families with small children.

Other Details

  • Client: Utah Valley Chamber of Commerce & Local First Utah
  • Campaign: Small Business Saturday Promotions
    • Key Public: Utah Valley consumers with families and small kids
      • Self-interest: Utah Valley consumers volunteer their time to local charities in the interest of growing and supporting their community.
    • Big Idea: Create an indoor carnival featuring booths of local companies, with family friendly games, prizes and free samples.
    • Strategy: Use an indoor carnival to get Utah Valley consumers to support small businesses on Small Business Saturday.
      • Appealing to key public self-interest: Show Utah Valley consumers that buying from small businesses puts much more money back into the community than going through a big-box retailer.
  • Credit: Trevor Hawkins, Cody Humpherys
  • Class: Strategic Writing, Comms 320
320 Event Proposal FINAL FINAL (1)